Both SEO and E-Commerce happen to be huge fields with a lot to mull on. These are both vast fields and so if you are looking to explore the best of new and effective SEO trends in the world of e-commerce, we are here to shed some light on it.
1. Voice search optimization
One of the modern SEO trends for e-commerce is the voice search optimization strategy. It is without a doubt one of the fastest-growing trends for the sake of creating an online search.
Perhaps this is why there has been a surge in the popularity of devices like Google Home, Siri, Cortana, and of course, Alexa. A lot of people have started using such devices for making their shopping list too. So, you will have to customize your SEO plan to incorporate voice search in it. Here are a few things you can do for that sake.
Choose long-tail keywords and target them. This is likely to fetch you better leads.
Target and optimize your site for questions. Users are much more likely to ask several questions and so if you optimize for queries, your traffic will push up.
Think colloquial. When people are using voice search, they are likely to do it in a conversational manner; use colloquial phrases. So, think in that regards and target the regular conversational phrases.
2. Creating a positive UX
When we are talking of e-commerce SEO trends, the kind of user experience which you can offer is very crucial. When you manage to have the right kind of leads on the site, you need to ensure that you have a positive UX to go along with it. So, the focus should be on creating the right kind of UX and this, in turn, is likely to help you improve your conversions as well.
In order to do this, you should
Improve the page loading speed of your site
Add the right kind of engaging elements to keep the readers hooked and curtail bounce rate
Focus strongly on the UX design
3. Monitoring the analytics
What is the point of participating in endless SEO campaigns if you don’t even know if it is giving you any result? The smart thing to do is to have the analytics regularly mentored. You can use Google analytics or even choose any of the different software readily available in the market. Check things like impressions, click-through rates, conversions, and even dwell time.
Based on the results, you need to fine-tune your SEO campaign accordingly.
So, these are the top SEO trends which seem to have emerged popular. More and more e-commerce sites are focussing on these aspects as they want to be sure that they are doing all they can to keep their website on the top.The steps are not easy and it can be a long process. However, if you continue with patience and perseverance, you are likely to see the right results. So, you definitely should follow these trends.