SEO Trends In E-Commerce

Both SEO and E-Commerce happen to be huge fields with a lot to mull on. These are both vast fields and so if you are looking to explore the best of new and effective SEO trends in the world of e-commerce, we are here to shed some light on it. 

1.    Voice search optimization 

One of the modern SEO trends for e-commerce is the voice search optimization strategy.  It is without a doubt one of the fastest-growing trends for the sake of creating an online search. 

Perhaps this is why there has been a surge in the popularity of devices like Google Home, Siri, Cortana, and of course, Alexa. A lot of people have started using such devices for making their shopping list too. So, you will have to customize your SEO plan to incorporate voice search in it. Here are a few things you can do for that sake. 

Choose long-tail keywords and target them. This is likely to fetch you better leads. 

Target and optimize your site for questions. Users are much more likely to ask several questions and so if you optimize for queries, your traffic will push up. 

Think colloquial. When people are using voice search, they are likely to do it in a conversational manner; use colloquial phrases. So, think in that regards and target the regular conversational phrases. 

2.    Creating a positive UX

When we are talking of e-commerce SEO trends, the kind of user experience which you can offer is very crucial. When you manage to have the right kind of leads on the site, you need to ensure that you have a positive UX to go along with it. So, the focus should be on creating the right kind of UX and this, in turn, is likely to help you improve your conversions as well. 

In order to do this, you should 

Improve the page loading speed of your site 

Add the right kind of engaging elements to keep the readers hooked and curtail bounce rate 

Focus strongly on the UX design 

3.    Monitoring the analytics 

What is the point of participating in endless SEO campaigns if you don’t even know if it is giving you any result? The smart thing to do is to have the analytics regularly mentored. You can use Google analytics or even choose any of the different software readily available in the market. Check things like impressions, click-through rates, conversions, and even dwell time.

Based on the results, you need to fine-tune your SEO campaign accordingly. 

So, these are the top SEO trends which seem to have emerged popular. More and more e-commerce sites are focussing on these aspects as they want to be sure that they are doing all they can to keep their website on the top.The steps are not easy and it can be a long process. However, if you continue with patience and perseverance, you are likely to see the right results. So, you definitely should follow these trends.

The Best Digital Marketing Ideas For Small Business

If you own a small business and you are looking to indulge in the right kind of digital marketing for it, we are here with some of the finest ideas which you can use.

1. Local search marketing 

Small businesses thrive mainly on the local market and this is why local search marketing could be your biggest weapon. Target local newspapers and agencies wherein you can cater to the right niche of audience. Picking up the local search keywords and targeting them to grow your audience could be a smart move that is likely to pay off. 

2. SEO 

There is no digital marketing without search engine optimization; you just cannot do it without implementing the jargons of SEO. Make sure that your content is padded with the rightly chosen keywords, but it should be in the human-readable format. The search engines have become smarter these days.

Have a responsive website and quick load time, create compelling content, use the right theme, make your site easy to navigate, and you should see good traffic over a period of time. 

3. Link building 

You have to let the search engines know that your business is thriving and is popular. As laborious as it may seem, there is no way you can afford to be complacent with link building.

Remember the key here is to fetch good quality links. Quality is more important than quantity. You do not necessarily need to get bulk links, but make sure they are good websites with a relatively good DA. Find influencers and bloggers who are willing to do commissioned articles for you. 

4. Keyword research 

When it comes to digital marketing, keyword research forms the very backbone of it. Until and unless, you have a dedicated and focussed team that works round the clock to come up with the right set of keywords which can be targeted to work on the traffic improvement, you might be competing in an endless world. You need to choose your competition and find the set of keywords for which you want to aim to be at the top. Your marketing strategies would all revolve around the chosen set of keywords. 

5. Email marketing 

This too is an important part of a digital marketing campaign. Some people tend to write off the power of email marketing. But you need to believe in its power to see it work. Once you have the emails of your customers, do not spam them but keep them updated with the promotions, discounts, and other important news. It is a great way to get repeat orders.

So, these are some of the smart digital marketing ideas which can help your small business grow big. Of course, you should not expect to see immediate results but be patient and keep implementing them. These are foolproof ways which are sure to reap the right benefits sooner rather than later. Remember, the competition in the world of business is maddening. So, do everything to come out on top.

The Best Of Marketing Ideas

Are you looking to brainstorm some of the best marketing ideas which could steer your firm in the right direction? We are all aware of how important marketing truly is in the current times and so here we are with some of the most effective marketing ideas for you to pick from. 

The social media marketing 

In the current times, it is social media which seem to have assumed gargantuan importance. This is the reason; you need to make sure that you are aiding a sound online presence. So, let us see some of the tricks which you can use to ensure that you can improve on your social media image. 

The weekly hashtag themes 

For social media geeks, you must already be familiar with hashtags like #ThrowbackThursday. Make sure you participate in these and come up with catchy posts. It is a great way to build your community and even join in on the fun bandwagon. 

Follow your competitors 

Be it Facebook or Instagram, you should always keep a close watch on your competitors. Doing this is a great way to know what is trending; the demands of your customers, and ways by which you could perhaps stay further ahead in the competition. 

The urban marketing ideas 

Now, not just the social media and the online world; let us talk of some modern-day urban out of the box marketing ideas. 

The street style 

This is ideally best suited when you are targeting the local market. Try and come up with flyers, brochures, posters, and maybe some street gigs. You could have street camp planned and this could be a great and innovative way to market things. 

Out of the box sponsorships 

There are so many different ways by which you can sponsor things and advertise your products and/or services. Be it sponsoring your brand in charity competitions or maybe a cycling show; think different and think unique. Cater to the kind of events which are likely to have an audience. 

Contest marketing ideas 

These days, contests are the new trending thing. More and more people are looking to take part in contests so that they could do something concrete and maybe even bag the prize as well. So, it is upon you to come up with the right kind of contest which is interesting and fetches you, ample participants. 

Content marketing ideas 

In the end, it all boils down to the content. So, you need to make sure that you have the best content heads in your team who can truly weave magic with their words. Create the kind of compelling content which forces your readers to stay on the site, read, and engage in your service. If you can use these marketing ideas, you are likely to get the best out of it. Start implementing them and always make sure to gauge the results one by one. Soon enough, you will find that it will help you reach a wider audience and perhaps clock a bigger sales number too.